Philamlife hailed 5-time most trusted life insurer

Philamlife, the largest and most diversified insurance company in the Philippines, continued to strengthen its market leadership as it recently received its fifth consecutive Reader's Digest Trusted Brand Platinum award for the insurance category from Reader's Digest Asia.  The award was based on the Trusted Brands Asia survey, an annual undertaking of Reader's Digest to identify which brands appeal most to consumers across.  Philamlife is the only life insurance company and the only financial institution in the country to be conferred this year with the highest honor, the Redaer's Digest 2008 Trusted Brand Platinum Award. In photo are (left to right) Lilet Camara-Yan, Reader's Digest Asia-Philippines advertising director; Jim Plouffe, editor-in-chief, Reader's Digest Asia English edition and Discovery Channel magazine; Lizanne Uychaco, Philamlife SVP & chief marketing officer; Jose L. Cuisia, Jr., Philamlife president & CEO; Rosemarie Wallace, Reader's Digest Asia regional managing director; and Oscar Veronese, Reader's Digest Asia regional advertising director.